This Week's Herman Trend Alert Navigating the Next Year

The Herman Trend Alert October 3, 2007 Catering to Women Travelers Looking at statistics from hotels and resorts worldwide, about "43 percent of business travelers were recorded to have been women". Moreover, according to American Airlines' director of women's sales and marketing, women are responsible for 70 percent of travel decisions. We have long praised the Wyndham Hotel chain for its impressive array of amenities for women. (Joyce has even been quoted in the national press, talking about Wyndham's increased support services.) Last year, W Hotels, Wyndham's sister company, touted "Wonder Woman" hotel packages. In fact, the hotel chain realized more than half a million dollars in sales from these special offers that featured emergency makeup kits and dresses designed by Diane von Furstenberg for businesswomen who had to attend unexpected client meals. Probably the most impressive development is at a single property is at the grand hotel Hamilton Crowne Plaza in Washington, DC, which last year reconstructed its 11th floor for "women-only". Incorporating common preferences of women, this limited-access floor features enhanced security, fashion magazines, novels by Daniele Steel and Nora Roberts, and slippers matched to their apparels. "The new decor embraces a residential style with a focus on elegance and comfort, and features all the amenities of a first class hotel." Interestingly, two key characteristics distinguish women travelers from men. First, according to Marybeth Bond, a consultant who has advised hotels on marketing to women, "Women will take more time for themselves than men if they are traveling for business. Men will rush home, but women will stay an extra day." The second is that women appreciate the details, cleanliness in everything from the bed linen to the bath-showers. Hilton Garden and Hampton Inns, in particular, have recently enjoyed greater success by catering to women business travelers. As more women graduate from colleges and take their places of leadership in corporate America and on the global stage, we will see more women traveling for business. . . and more smart travel marketers catering to their preferences. We will see not only hotels, but also airlines and other trip-related services offering increased benefits to women to win their business travel. © Copyright 1998-2008 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." RESOLVE TO ADDRESS EMPLOYEE TURNOVER IN 2009 If you knew just how much money turnover is costing your company, you would have handled it ages ago! Turnover costs A LOT and it comes right off the bottom line. Let The Herman Group and its team of very experienced consultants help you address your turnover issues right away. We have an impressive track record and stand ready to help you. Call Carol at 800-227-3566; international, call 336-210-3547 for a no-obligation conference call. EMPLOYEE RETENTION BEGINS WITH GOOD SELECTION If you are not using pre-employment assessments, you are flying without radar---not very smart in today's highly competitive environment. Let us help you better understand your candidates and your employees. In less than 30 minutes, you will know if they can do the job (abilities); their work behaviors, even their personality and attitudes (like integrity & ethics), and those can't be trained. It's very cost effective, too! For more information, contact Joyce at 336-210-3548 or e-mail assessments@hermangroup.com. Validated for many countries and cultures. We offer in-depth help with job descriptions, too! GET INSIDE THE MINDS OF YOUR EMPLOYEES Find out what's really going on inside the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-648-1918 or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. To read this Herman Trend Alert on the web: http://www.hermangroup.com/alert/archive_9-24-2008.html. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? 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