This Week's Herman Trend Alert Navigating the Next Year

The Herman Trend Alert May 7, 2008 Social Responsibility is Good Strategy Many indicators point to the fact Corporate Social Responsibility (CSR) is a wise business strategy. In our book, "How to Become an Employer of Choice", we discussed why people want to work for companies that are good corporate citizens. Moreover, one of the elements of being an Employer of Choice® is "Making a Difference". We know, when employers give their people opportunities to make a difference that the workers feel more "bonded" to the organization. In these times of a tight (and getting tighter) labor market, it is particularly important to press whichever buttons are effective in keeping people and keeping them engaged and productive. From the scrolling list of CSR goals in the lobby of Marks and Spencer's headquarters to a handful of enlightened employers in Singapore reaching out to older workers to corporate entities like Coca-Cola working with Greenpeace to eliminate carbon emissions from its vending machines and coolers, employers around the world are expressing their support for social causes and the environment. On a related note, a recent study of managers in Fortune 500 companies conducted by Deloitte Service LLP in the United States found that 91 percent are looking at their pro bono community outreach to non-profits and small businesses as a way to develop their employees' skills. According to Evan Hochberg, National Director of Community involvement for Deloitte, USD100 billion is spent nationally on training and development every year, thus making volunteerism an attractive and less costly alternative. An earlier Deloitte study suggests Generation Y, those we call "The Millennials", believe US employers are doing "too little, too late". They are looking for employers that will provide them opportunities for CSR involvement---for both personal and professional growth. One another note, when asked by "The Economist" Magazine for the "main benefits" to having a "defined corporate benefit policy", almost 40 percent said "Being more attractive to potential and existing employees", while over 50 percent reported that an important benefit was "Having a better brand reputation". We expect CSR to increase in importance, helping wise employers to recruit, engage, develop, and retain employees. © Copyright 1998-2008 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." RESOLVE TO ADDRESS EMPLOYEE TURNOVER IN 2009 If you knew just how much money turnover is costing your company, you would have handled it ages ago! Turnover costs A LOT and it comes right off the bottom line. Let The Herman Group and its team of very experienced consultants help you address your turnover issues right away. We have an impressive track record and stand ready to help you. Call Carol at 800-227-3566; international, call 336-210-3547 for a no-obligation conference call. EMPLOYEE RETENTION BEGINS WITH GOOD SELECTION If you are not using pre-employment assessments, you are flying without radar---not very smart in today's highly competitive environment. Let us help you better understand your candidates and your employees. In less than 30 minutes, you will know if they can do the job (abilities); their work behaviors, even their personality and attitudes (like integrity & ethics), and those can't be trained. It's very cost effective, too! For more information, contact Joyce at 336-210-3548 or e-mail assessments@hermangroup.com. Validated for many countries and cultures. We offer in-depth help with job descriptions, too! GET INSIDE THE MINDS OF YOUR EMPLOYEES Find out what's really going on inside the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-648-1918 or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. To read this Herman Trend Alert on the web: http://www.hermangroup.com/alert/archive_9-24-2008.html. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. 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