This Week's Herman Trend Alert Navigating the Next Year

The Herman Trend Alert August 29, 2007 Internal Customers Make "Ethical Choices" According to the recently released Cone Cause Evolution Survey 2007, more than two-thirds of Americans say they consider a company's business practices when choosing or staying with an employer. The study, the culmination of 14 years of Cause BrandingSM and corporate responsibility research, found a substantial increase in the number of workers who want their employers to be good corporate citizens and support a social cause or issue over their previous study. The latter findings confirm our research of a few years ago for our book "How to Become an Employer of Choice" in which we found that "making a difference" was an important element for an organization being an Employer of Choice®. According to Julia Hobbs Kivistik, an executive vice president at Cone, cause-related marketing efforts remain an effective way for a company to express its charity and core values. This study indicates an evolution in internal and external consumer thinking about the ways organizations can support society. The Cone study also found that meaningful commitment to causes is very important to employees. United States employees' expectations of companies have also dramatically increased. In fact, 72 percent wish their employers would do more to support a cause or social issue, up from 38 percent, since Cone's last survey in 2004. © Copyright 1998-2008 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." RESOLVE TO ADDRESS EMPLOYEE TURNOVER IN 2009 If you knew just how much money turnover is costing your company, you would have handled it ages ago! Turnover costs A LOT and it comes right off the bottom line. Let The Herman Group and its team of very experienced consultants help you address your turnover issues right away. We have an impressive track record and stand ready to help you. Call Carol at 800-227-3566; international, call 336-210-3547 for a no-obligation conference call. EMPLOYEE RETENTION BEGINS WITH GOOD SELECTION If you are not using pre-employment assessments, you are flying without radar---not very smart in today's highly competitive environment. Let us help you better understand your candidates and your employees. In less than 30 minutes, you will know if they can do the job (abilities); their work behaviors, even their personality and attitudes (like integrity & ethics), and those can't be trained. It's very cost effective, too! For more information, contact Joyce at 336-210-3548 or e-mail assessments@hermangroup.com. Validated for many countries and cultures. We offer in-depth help with job descriptions, too! GET INSIDE THE MINDS OF YOUR EMPLOYEES Find out what's really going on inside the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-648-1918 or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. To read this Herman Trend Alert on the web: http://www.hermangroup.com/alert/archive_9-24-2008.html. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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