This Week's Herman Trend Alert Navigating the Next Year

The Herman Trend Alert September 12, 2007 What Young JobSeekers Want--Besides a Job A just-released study from the Segmentation Company, a division of the market research firm Yankelovich reports that 65 percent of 1,000 respondents aged 24 to 35 said they preferred to "look for a job in the place that I would like to live," rather than "look for the best job I can find; the place where it is located is secondary." The most popular qualities of a city (78 percent) were tidiness and attractiveness; the characteristic "will allow me to lead the life I want to lead" was a close second (77 percent). Young jobseekers want the cities they live in to be safe, clean, and green. Forward-thinking city fathers and economic developers are romancing young workers more and more. As their Baby Boomers retire, the next generation better be there to fill the void. From coast to coast, cities, large and small, are vying to become the "in" place to be for fresh college grads. Over the last 10 years, only 14 urban areas across the United States saw increases in this segment of workers. Those cities are Las Vegas; Nevada, Austin, Texas; Phoenix; Arizona, Atlanta, Georgia,; Raleigh-Durham, and Charlotte, North Carolina; Salt Lake City, Utah, Portland, Oregon, Denver, Colorado, Orlando, Florida, Nashville, Tennessee,; Dallas-Fort Worth, Texas, Miami-Fort Lauderdale, Florida, and Greensboro-Winston Salem, North Carolina. (We just love it, when our forecasts are validated. Last week's Herman Trend Alert discussed "Domestic and Global Brain Drains". In it we noted the renaissance of Greensboro, North Carolina.) The organization that paid for the Yankelovich study, titled "Attracting College-Educated Young Adults to Cities", is a Chicago-based association of urban leaders called CEOs for Cities. The advice of the group is to promote the fact that your city is "clean, safe, and green". Look for more and more municipal governments around the globe, not just in the US, to base decisions on what these young jobseekers are looking for. It will be an important key for workforce development, because without these workers, employers won't be able to stay in business, since our young people today are much more mobile and willing to relocate. © Copyright 1998-2008 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." RESOLVE TO ADDRESS EMPLOYEE TURNOVER IN 2009 If you knew just how much money turnover is costing your company, you would have handled it ages ago! Turnover costs A LOT and it comes right off the bottom line. Let The Herman Group and its team of very experienced consultants help you address your turnover issues right away. We have an impressive track record and stand ready to help you. Call Carol at 800-227-3566; international, call 336-210-3547 for a no-obligation conference call. EMPLOYEE RETENTION BEGINS WITH GOOD SELECTION If you are not using pre-employment assessments, you are flying without radar---not very smart in today's highly competitive environment. Let us help you better understand your candidates and your employees. In less than 30 minutes, you will know if they can do the job (abilities); their work behaviors, even their personality and attitudes (like integrity & ethics), and those can't be trained. It's very cost effective, too! For more information, contact Joyce at 336-210-3548 or e-mail assessments@hermangroup.com. Validated for many countries and cultures. We offer in-depth help with job descriptions, too! GET INSIDE THE MINDS OF YOUR EMPLOYEES Find out what's really going on inside the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-648-1918 or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. To read this Herman Trend Alert on the web: http://www.hermangroup.com/alert/archive_9-24-2008.html. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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